Musings on Creative Building Amenities from BOMA Roundtable Event

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Recently, a few members of our team attended the Building Owners and Managers Association (BOMA) Roundtable event on creative building amenities, hosted at 100 Summer Street in Boston. We host an on-site yoga and wellness class at 100 Summer Street and were thrilled to be able to attend the panel!

 We left with a number of takeaways on the direction building amenities are heading.

Perhaps most importantly is that to succeed, landlords and employers are realizing it’s less about getting your money’s worth and more about staying competitive in the market. If these professionals don’t start following the trend, they will quickly fall behind.

The trend? It’s all about the amenities you offer! Listen to your tenants and provide the amenities they are looking for. Don’t just survey them – go out and talk to them! You can’t just rely on neighborhood amenities. You need amenities within your property to build your community. You can certainly partner with outside vendors, and you should consider using local vendors for each property you own to give it the appropriate city feel tenants seek.

 Commercial real estate professionals might wonder how they can amenitize without sacrificing real estate. Luckily, there are plenty of ways, such as using vacant space, using conference rooms, refitting old bathrooms into showers for runners and cyclists, and bringing in amenities that have their own trucks, such as food, eye vision, and blood bank trucks.

We learned that from an employee's perspective, perceived workplace building must-haves include the 3 Fs – Food, Fitness, and Fresh Air (aka outdoor spaces). In terms of actual work must-haves, people look for programming, programmable spaces, meeting and networking spaces, casual meeting spaces, an activated lobby, a secure building, coffee, a resilient building, a gym, and a clean, comfortable atmosphere.

We completely agree. Combining these two perspectives, we've seen this in action based on the response to our on-site yoga and wellness classes! It's a great way to encourage community.

Other ideas for unique amenities include pop-up retailers, artists, dental, custom tailoring, Tesla test drives, video games, general games, and partnering with local charities. Millennials in particular are focusing on their health, so health-related amenities, such as on-site fitness centers and yoga classes, are a plus. And always be sure to program for five years out rather than twenty years out. Trends tend to change too quickly for long-term planning, and your tenants will thank you for listening to their immediate needs.

Thanks again for having us! We loved this session!

5 Gifts for the Yogis in Your Life This Holiday Season

It’s so hard to believe that the holidays are already approaching and 2018 is coming to a close! This year has been filled with so much love, success, and of course, many namastes. We’re so thankful for your support at Chasing Nirvana Yoga, and we look forward to bringing in 2019 on a high note!

That said, if you’re anything like us, you’re probably in the midst of holiday shopping. If you’re still looking for holiday gift ideas for the yogis in your life, look no further. We’ve picked out five of our favorite gifts below to give you some #YogaInspo!

1. I Love Chakra Bracelets

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If the recipient of your gift is a yoga lover, they probably are familiar with the practice of balancing their chakras. The chakras are seven energy centers that serve different parts of the being. These energy centers are pockets of swirling energy that are align vertically down the center of an individual’s body, but sometimes, they can become unbalanced, causing health to suffer. Learn more in our past blog post! These chakra bracelets from I Love Chakra are made of crystals that correspond to each of the body’s chakras and can be bought singularly to serve one chakra or in stacks. Have fun mixing and matching based on what your yogi needs most!

Take a look at the selection on the I Love Chakra website!

 

2. MOGI On-the-Go Yoga Mat Bag

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MOGI is a quick-connect yoga mat bag bicycle pannier which allows you to easily attach your mat bag to your bike rack or travel luggage. It’s perfect for on-the-go yogis, cyclists, and travelers alike! Your loved one can use their MOGI bag to effortlessly take their mat with them anywhere they go. Its clip-and-go design makes MOGI the only yoga mat bag they’ll ever need for city life and adventure.

Purchase today on Amazon!

3. Smudging Kit

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The yogi in your life might want to clear the energy in their house or workplace this holiday season, and a smudging kit is the perfect way to do that. Smudging is an ancient ceremony in which you burn plants like sage or wood like Palo Santo and use the smoke to cleanse an area with positive energy. You can buy a smudging kit like the one above on Amazon, or you can mix and match different smudging elements to make one of your own!

See what Amazon has to offer here.

4. “C’Mon Inner Peace” Yoga Shirt

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We’ve all been there … it’s one of those days, and yoga is the only thing that will do the trick! Your yogi will love this hysterical shirt from oTZIshirts on Etsy. There is no such thing as having too many clothes for your yoga class, and there’s definitely no harm in promoting your love of yoga off the mat!

Buy it here!

5. A Yoga Class Pack or Onsite Consultation

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Of course, what better to get your yogi than a yoga class pack to visit their favorite yoga studio? Most studios offer package deals, but if you’re not sure what studio they like best, try pre-paying for five different classes at five different studios! If your yogi is the entrepreneurial type, another great idea is to gift them a few onsite yoga classes for their office.

Check out Chasing Nirvana Yoga’s onsite yoga and wellness offerings, and set up a consultation to discuss a holiday gift!

User Experience is the Key to Retaining Millennial Loyalty in the Commercial Real Estate Space

Millennials

Commercial real estate (CRE) is a booming industry and ever-evolving, especially as the millennial generation moves into the workforce. Catering to the millennial workforce is certainly a challenge, but CRE professionals have massive opportunity. It’s imperative they shift their energy from the capital and physical property owners to focusing on how well a property operates and runs for its tenants. This is the key to success.

The most tech-savvy and highly educated workforce ever, millennials will represent 50% of the global workforce in 2020 and 75% by 2025 … It will be the companies that develop and foster the best CRE user experience that will get ahead. Remember that Uber doesn’t own a single car, and Airbnb doesn’t own a single apartment – what they do own is their user experience, and it has redefined traditional industries.
— HqO

But what do millennial tenants want? According to one study, 72% of the millennial population has prioritized experiences over owning material things. This means CRE professionals need to create a lasting experience for their tenants to encourage tenant loyalty.

CBRE Group, a commercial real estate services and investment firm, published interesting research last year ranking the amenities millennials craved the most. At the top? Wellness facilities. Luckily, the study also ranked employers’ top five amenities they plan to add, and 21% are prioritizing wellness facilities. CRE professionals can get ahead of the game by offering their tenants on-site wellness options like yoga classes and healthy lunch-and-learns. Chasing Nirvana Yoga is one company offering on-site wellness services, and tenants are reacting with such enthusiasm that property owners are rushing to add more classes to their weekly offerings.

This article from HqO takes a fascinating look at what millennial tenants desire and how CRE professionals can offer them what they need right there in their work or living space. It’s clear health and wellness are top of mind for both employers and millennials, and by offering community amenities in this space, CRE professionals will have an excellent chance of retaining tenants and succeeding in this landscape.

Is your workplace or living facility offering on-site wellness classes? Visit www.chasingnirvanayoga.com to learn more about your options!