Home, Office Fitness Offerings Are Giving Traditional Gyms A Run For Their Money

The way people work out is changing drastically. Whether people are hopping into their office fitness centers before work, taking a late-night trip down to the gym in their apartment building or going to an afternoon SoulCycle class, the health-conscious have fitness options all around them. This surge in fitness centers as amenities, combined with the rise of specialty concepts, is taking a toll on the traditional sports club model.

The push for wellness in the office environment, coupled with a fierce competition to attract and retain workers, has led to a fitness center arms race as landlords aim to top each other with the largest gyms and the most workout offerings.  

Midtown Center, the 812K SF office Carr Properties is building for Fannie Mae in Downtown D.C., will feature an 8K SF fitness center with a cardio workout area, weight machines, free weights, a bike room and two fitness classrooms for group sessions. 

It is not just limited to new projects either. Market Square, an office building on D.C.’s Pennsylvania Avenue, recently underwent a $15M first phase of renovations in which it tripled the size of its fitness center to 9,500 SF. The gym includes a yoga studio and the landlord, Columbia Property Trust, has hired a full-time on-site trainer who will offer four complimentary fitness classes to tenants each week.

“They’re using these to attract tenants,” Savills Studley Senior Managing Director Nicole Miller said. “It makes a lot of sense where you just pop into the gym quickly and come back upstairs, versus having to go into a traditional facility, change and come back after you work out. It saves time and it saves money.”

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